Using Your Blog to Educate Both the Public and Professionals
There is a truism concerning people; We all like to learn and be in the "know". No one wants to be ignorant. Everyone wants to know how to do things right! Concerning real estate, a home buyer doesn't want seller concessions, APR, or first time buyer programs to be confusing. And certainly neither do the professionals that are in the business!
Some people have a passion to share and educate. That is indeed one of my passions. Here is how I use my blog to educate both professionals and the public.
- Professional: I write about things that I feel will help other professionals grow; Effective Blogging: Don't Kill Your Blog Posts by Sharing ALL of Your Thoughts,
- Public: I write about the questions I get most; How to Have a Seller Pay Your Closing Costs While Using a First Time Home Buyer Mortgage Program to Cover Your Down Payment
- Both: I write about current real estate events that are personal to me; Do You Have an October/November Settlement in NJ? Don't Be Caught Off Guard!
First and foremost these blog posts are used to educate. I LOVE this format because I don't really have to give a "sales pitch" to other professionals or to the public; they can just read about what I write and make the decision all on their own. This I've found is one of the best ways to lay the groundwork for a relationship (IMHO).
If you haven't done it yet, create blog posts that you can use over and over again. One of my most useful series was one on credit:
- Credit Scoring: What Makes Up Your Credit Score? (Part 1 of 6)
- Credit Scoring - Payment History (Part 2 of 6)
- Credit Scoring - Balances (Part 3 of 6)
- Credit Scoring - History (Part 4 of 6)
- Credit Scoring - Mix of Accounts (Part 5 of 6)
- Credit Scoring - Credit Inquiries (Part 6 of 6)
I can't tell you how many people this series has been sent to. There is a large percentage of "lookers" that have low credit scores, and this series really allows those that are motivated to help their situation and to buy in the future. Most people are genuinely grateful, and have found that when they take an hour or so to educate themselves, that the results are generally fabulous.
When someone needs additional explanation or they have very general questions, (or I don't have time to talk), I will send them the links. I will also use these posts when someone e-mails me for information but I can not get back in touch with them. Here are some examples below (along with the above links already mentioned):
- Understanding and Using All of Your First Time Home Buyer Options
- NJ First Time Home Buyer Mortgages and Grants
- Financing and Mortgages with a Credit Score Below 620
I simply follow up later to see what questions they have and to help them understand. More times than not, the blog posts give a great foundation and education and we can move on from there, or at least help them to make an educated decision!
Feel free to contact Steve with any questions (see below)
Steve Kappre is a Mortgage Planner with Treasury Mortgage, a subsidiary of Aurora Financial Group. For more info check out:
- NJ First Time Home Buyer Mortgages, grants, down payment assistance, and more
- NJ Reverse Mortgages
- All aspects of purchase and refinance mortgages, up to and over 100%
- Home renovation loans for refinance or purchase
- Conventional, FHA, USDA, VA, HMFA, PHFA, Police and Fire, Live Where You Work, and more
Contact Steve Kappre directly: 856-419-3561 | Subscribe to Steve's blog via e-mail


A quick reminder to real estate professionals and consumers alike: This time of year in New Jersey many property taxes are "updated", potentially causing the 2008 tax estimate that is showing on the MLS to be inaccurate. Sometimes the change is so small a buyer doesn't even notice. Sometimes a property's taxes could go up by $1,000 or more per year. It depends on the home you are buying.
So if you are in New Jersey and are settling on your new home in October or thereafter, be forewarned.
Being a first time home buyer
Some first time buyer grant/assistance programs 


In the scenario today, said client was offered 4.5% with no points. I told him it wasn't possible, but lest I be ignorant, I dropped by this other lender's website. Indeed, the lenders website quoted 4.5% with no points and an APR of 4.878%. The website gave the assumed loan amount and purchase price. So I went and did the math. What did I find out? To make the rate and APR accurate, I had to add 2.25% in points ON TOP OF all of the regular fees (title, appraisal, etc.).
Any lender should be able to offer you a good faith estimate (GFE) in a fairly short amount of time, 24 hours or less, allowing some time for when a lender is very busy. Assuming the lender is honest and accurate with their fees, you should be able to see the true cost of their offered rate. You should be able to see, as in the above scenario, that their rate of 4.5% with no points really has a lender fee of $4,119 (Actual additional cost based on their APR). This same week I had another rate shopper send me a
Are you a first time home buyer in New Jersey? Do you need more information to make an educated decision for buying a home? Buying a home isn't a snap decision, it is a pivitol time in life, and means that making good decisions when buying a home can effect the life of you and your family for many years to come.